Website & Digital Refresh CoShift Digital Credibility Sprint

Make your business look as professional online as it is in real life.

A focused seven-business-day refresh of the website, messaging, social profiles and sales material your potential clients see first.

Launch investment R6,500
Delivery 7 business days
Project type Once-off refresh
Check Sprint Availability See What Is Included
yourbusiness.co.za
Before
Learn more
yourbusiness.co.za
Refreshed Clearer service message Help customers understand why they should choose you.

A stronger message, clearer next step and more professional first impression.

Start a conversation
Clear Credible Easy to use
Messaging Clearer
Trust signal Added
Main call to action Improved
Homepage refresh One service-page refresh Social-profile assets Promotional email Sales asset Email signature 90-day action plan
The problem this solves

Your business may have grown beyond the way it currently appears online.

You may already deliver excellent work, but if your website, messaging or sales material feels outdated, unclear or inconsistent, potential clients may not immediately recognise the value you offer.

The Digital Credibility Sprint improves the most visible parts of your current digital presence without requiring a complete website rebuild or long-term marketing contract.

The website feels outdated

The business has changed, but the website still reflects an older version.

Services are difficult to understand

Customers cannot quickly see what you do, who it is for or what they should do next.

Sales material feels inconsistent

Presentations and documents do not match the professionalism of the business.

The next step is not clear

Calls to action, contact paths and trust signals are weak or difficult to find.

Is this the right fit?

The Sprint is designed for established businesses that need visible improvement quickly.

It works best when the business already has an existing website, established services and enough approved information to begin.

01

Your website is outdated or unclear

The current website no longer reflects the quality, direction or range of the business.

02

The business has grown or changed

Services, positioning or audiences have changed since the website was originally created.

03

Services need clearer explanations

Potential clients need a faster and easier way to understand what the business offers.

04

Calls to action are too weak

Visitors are not being guided clearly toward an enquiry, conversation or next step.

05

Sales documents need improvement

Existing presentations or capability material do not feel polished or well structured.

06

Social profiles look incomplete

Cover images, highlight covers, profile wording or business descriptions need updating.

07

You have an upcoming opportunity

The business is preparing for a launch, tender, event, campaign or sales period.

08

You do not need a complete rebuild

The current foundation can still be improved through focused, practical changes.

What is included

One focused project across the digital touchpoints clients see first.

The Sprint combines website improvements, credibility updates, social-profile assets, sales material, email communication and a practical next-step plan.

W 01

Website review and refresh

Improve the homepage and one existing service or product page.

  • Website and customer-journey review
  • Homepage messaging and visual refresh
  • One service or product page refresh
  • Mobile usability review
✓ 02

Credibility and conversion boost

Strengthen trust and make the next step easier for potential clients.

  • Primary call-to-action improvement
  • Enquiry-path refinement
  • One homepage credibility section
  • Email signature and trust placement
P 03

One sales asset

Choose the format that will be most useful during sales or business-development conversations.

  • Two-page capability document
  • Or up to eight presentation slides
  • Content organisation and refinement
  • Editable and share-ready files
S 04

Social-profile refresh

Improve profile appearance and messaging across the most relevant channels.

  • Facebook cover image
  • LinkedIn cover image
  • Up to five Story Highlight covers
  • Bio or About-section refinement
E 05

Promotional email

Introduce an updated service, product or business offering through a professional email.

  • Email subject line
  • Supporting email content
  • Branded email layout
  • Clear call to action
90 06

Strategic recommendations

Receive a practical plan showing what should be improved after the Sprint.

  • 90-day digital improvement plan
  • Immediate and medium-term priorities
  • Future improvement recommendations
  • Suitable ongoing-support options
01 Website review and refresh

Improve the pages that shape the strongest first impression.

The Sprint focuses on a maximum of two existing website pages: the homepage and one selected service or product page.

The pages are reviewed from the perspective of a potential customer. Messaging, layout, calls to action, mobile usability and the route to enquiry are then improved within the existing website.

Important scope note The Sprint improves existing pages. It does not include new page development or a complete website redesign.
Existing website Review checklist
Focused review
01
Customer journey

Review how easily a visitor can understand the business and find the right next step.

02
Homepage messaging

Improve the main headline, supporting message and service positioning.

03
Calls to action

Make enquiry buttons, contact paths and next steps clearer.

04
Mobile experience

Review the updated areas across desktop and mobile layouts.

05
Contact testing

Check important links, contact paths and the primary enquiry form.

06
Basic metadata cleanup

Improve page titles and basic metadata for the selected pages.

02 Credibility and conversion

Give potential clients more reasons to trust the business and take the next step.

Strong design alone is not enough. The website should also communicate proof, clarity and a simple route to enquiry.

01
Attention Clearer first message
02
Understanding Better service explanation
03
Confidence Stronger trust indicators
04
Action Clearer enquiry path
Call to action

Improve the website’s primary next step

Make it clearer whether the visitor should enquire, request a quote, book a conversation or view a service.

Enquiry journey

Refine the route from interest to contact

Improve how visitors move from the homepage or service page toward the contact process.

Trust section

Add or improve one credibility section

Use supplied testimonials, logos, certifications or other approved trust indicators.

Professional communication

Receive one branded email signature

A professional signature is designed for one nominated team member.

03 Choose one sales asset

Turn existing information into something easier to present and share.

Choose the format that best supports current sales, tender, partnership or business-development activity.

  • Content organisation
  • Copy refinement
  • Brand-aligned design
  • Clear visual hierarchy
  • One editable final file
  • One PDF version where applicable
Option 1
Company
Capability overview Clear business introduction.

Two-page capability document

A concise introduction to the business, services, strengths and contact details.

Option 2
04
05
Presentation refresh Up to eight redesigned slides.

Up to eight presentation slides

Selected slides are reorganised and redesigned to communicate more clearly.

Connected digital touchpoints

Carry the improved message beyond the website.

The Sprint also updates the supporting places where potential clients may encounter the business.

90-day improvement plan What should happen next?
Now
Immediate priorities
30
Medium-term improvements
90
Future opportunities
06

Strategic recommendations

Receive clear priorities for the next 90 days and recommendations for appropriate ongoing support where relevant.

The seven-day process

A focused process with clear inputs, production and handover.

The production period begins once the required information, access, approved brand material and initial payment have been received.

01
Kickoff

Discovery and access

A 45-minute kickoff session confirms the priorities, selected website page, sales asset, promotional email focus and required access.

02
Direction

Review and prioritisation

The existing website, profiles, messaging and sales material are reviewed before a clear improvement direction is established.

03
Production

Refresh and implementation

Website improvements are implemented and the social assets, email, email signature and chosen sales asset are produced.

04
Completion

Review and handover

One consolidated revision round is completed before final files, recommendations and the before-and-after summary are supplied.

Launch investment

A defined project with a clear price and controlled scope.

The launch price is available for a limited number of initial Digital Credibility Sprint projects.

Work begins once the initial payment, required project information, approved brand material and access details have been received.

Launch investment R6,500 Once-off project
Payment 1 70% upfront

Secures the project and production period.

Payment 2 30% before handover

Payable before final editable files are supplied.

Revision allowance One consolidated round

Revisions must remain within the approved direction.

Production period Seven business days

Begins once the project is fully ready to proceed.

Ask Whether Your Business Is a Fit
Clear project boundaries

What CoShift needs from you and what sits outside the Sprint.

A clear scope protects the seven-day timeline and helps both sides understand what is required.

Client responsibilities

What must be supplied

  • Website access where required
  • Links or access to relevant social profiles
  • Final or near-final business information
  • Existing brand files and suitable images
  • Approved testimonials, logos and certifications
  • Confirmation of the selected service or product
  • One nominated decision-maker
  • One consolidated revision list
  • Confirmation of all legal, technical and industry-specific claims
  • Feedback within two business days
Outside the package

What is not included

  • Complete website redesign or rebuild
  • New website pages or new website development
  • Full brand-identity development
  • Full company-profile design
  • Advanced SEO or custom coding
  • Paid-advertising management or advertising spend
  • Photography or video production
  • Social post creation, scheduling or publishing
  • Community management
  • Email-platform setup or database management
  • Uploading, scheduling or sending the email
  • Ongoing website or marketing management

Additional pages, revisions or work outside the agreed direction can be quoted separately.

The outcome

A clearer, more credible and better connected digital presence.

At the end of the Sprint, your business will have stronger visible touchpoints and a practical plan for what should happen next.

Start Your 7-Day Refresh
01 Clearer website messaging
02 Stronger first impression
03 Improved calls to action
04 Better trust indicators
05 Clearer customer enquiry journey
06 Refreshed social profiles
07 Polished sales material
08 Professionally designed email
09 Branded email signature
10 Practical 90-day plan
Frequently asked questions

What businesses usually want to know before booking the Sprint.

The Sprint is intentionally focused. These answers explain where the service begins and ends.

Does the Sprint include a complete website redesign?

No. The Sprint improves the homepage and one selected existing service or product page. A complete redesign or rebuild requires a separate website project.

Can you create new website pages during the Sprint?

New website pages are not included. The Sprint focuses on improving a maximum of two existing pages. Additional pages can be quoted separately.

When does the seven-day period begin?

The production period begins once the initial payment, required information, website access, approved brand material and relevant content have been received.

How many revisions are included?

One consolidated revision round is included. It may cover minor wording changes, image replacements, corrections and reasonable layout refinements within the approved direction.

Will CoShift publish the social-media content?

The Sprint refreshes profile assets and profile wording. It does not include social-media post creation, scheduling, publishing or community management.

Will CoShift upload and send the promotional email?

No. The email content and branded layout are prepared in an agreed format. Platform setup, contact-database management, uploading, scheduling and sending are not included.

What happens when I delay feedback or access?

Delays in receiving access, content, approvals or consolidated feedback may affect the final delivery date.

Can I continue with monthly support afterward?

Yes. The 90-day recommendations may identify whether a 30-Day Momentum Pilot, monthly Digital Momentum package or website-maintenance plan would benefit the business.

Improve what clients see first

Ready to make your digital presence match the quality of your business?

Tell CoShift Studio what feels outdated, unclear or inconsistent, and we will confirm whether the seven-day Sprint is the right fit.

Check Sprint Availability Ask on WhatsApp